Forrester Points out Trends Related to ECM with content-centric technologies
Microsoft SharePoint’s strategy of providing enterprise content management for the masses has actually presented stiff competition to the top ECM vendors who are now becoming content-centric in their approach. CIOs will be hesitant to source additional ECM technology and spend a fortune if SharePoint as an ECM can suffice their business requirements. All ECM vendors are now interested in supporting specific content sets in order to differentiate themselves from Microsoft and other heavy hitters.
According to Forrester, content-centric technologies are of four types in ECM solutions: foundational, business, transactional, and persuasive
- Foundational ECM includes basic content management functionality and delivers a core set of technologies including basic workflows, search, and records management.
- Business ECM boosts the overall workplace experience and provides the capabilities that help out workers for day-to-day tasks and collaboration with the rest of the employees. These technologies include document management and team collaboration.
- Transactional ECM supports the processes which include imaging, document output management, and management of business processes.
- Persuasive ECM affects external audience behavior and delivers content supporting multichannel marketing and lead generation. Web content management and document collaboration also form an integral part of persuasive enterprise content management.
Here are some of the enterprise-class solution features selected by Forrester that display certain characteristics that demarcate them from the rest. Microsoft is part of the list too.
- Functionality breadth: ECM offerings are measured and compared against their functionalities including business, persuasive, transactional, and/or foundational. Microsoft has been impressive in various such functionalities including document and records management, content management, and digital asset management.
- Leadership in information management: Selected vendors are leading providers of information management technology and database systems. They also provide business intelligence (BI) features and interesting characteristics of portal and collaboration. Strategic road maps have been chalked out by ECM providers to address investments related to information management in ECM solutions.
- Enterprise-level track record: Selected vendors have a huge consumer base with proven scalability. The vendors score more than $25 million in revenue through their sales in enterprise companies who have a turnover of more than a $1 billion.
- Interest from clients: Clients continue to ask about products for evaluation related to ECM products. These solutions have managed to help the clients out with their organizational information management agenda.
Labels: ECM Implementation, ECM Solutions, Enterprise Content Management, FAST Search for SharePoint 2010, Microsoft SharePOint 2010, Web Content Management




