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Custom Software Development

Saturday, December 3, 2011

SharePoint 2010 and Digital Marketing

In this ever changing world, Digital Marketers are required to design and develop an increasing number of websites rapidly and effortlessly. SharePoint is a strong and influential technology platform for Digital Marketing, both internally as well as outside the firewall. SharePoint 2010 demonstrates these marketers about how to survive in this highly competitive market and grow their business through digital marketing.

Recently Microsoft strengthened SharePoint as a platform to assist not only the business efficiency but also making it easier for digital internet properties to rapidly reach clients, maintain loyalty and generate more revenue.

This latest Digital Marketing platform, based on SharePoint, integrates search-based technology that supports its users in quickly and swiftly locating the information they’re in search of. This could include helping sidetracking phone calls from customer call centers and helping clients to search for the products effortlessly, services and information they require.
 
For service providers there is a Digital Marketing Competency offered as well by Microsoft that helps you showcase your proficiency in building rich Internet solutions on:

1) Microsoft SharePoint 2010 platform for Internet Sites
2) Microsoft FAST Search Server technology
3) Microsoft Silverlight browser plug-in

For organizations who are willing to propose interactive search and personalization features to their clients


- FAST Search Server technology assists in building adaptive web skills that connect users with what they are looking for
- Silverlight facilitates quick development of applications employing familiar tools such as Microsoft Visual Studio development framework or Eclipse, and the formation of strong web-based applications that swiftly and easily integrate with existing back-end systems
SharePoint 2010 as a Digital Marketing Platform assists organizations & end users in using solutions that are extremely handy, scalable, adaptable, and safe via a unified platform for their intranet, extranet, and Internet sites.

View our upcoming webinar on "SharePoint as Your Digital Marketing Platform" to learn more about SharePoint and its usefulness as Digital Marketing Platform!

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