Social Media Assessment with Microsoft SharePoint 2010

Do you want to know one of the worst questions dealing with the digital world right now? It is: How revenue can be generated through Social Media.

 

Social media has been the rising star of the new internet decade of the 21st century, and it's constantly evolving and complex content has been a great challenge for many businesses.

 

A social media assessment will help you quickly and efficiently develop a game plan on how to use the internet to help build your business.

 

You need to find the right arenas

Match the shared interest with your own

Understand how to contribute

Ideally, find the actual people who are most enthusiastic

 

We are taking in account the NCP model which involves networks, contribution and participation. Additionally, the social media assessment follows the Four Quadrant methodology of brand, customer, partner, and competitor assessment. There should also be a proper measurement plan. Creating a measurement plan prior to launch avoids pitfalls down the road.

 

Role of SharePoint in Digital Marketing

 

Microsoft defines its collaboration tool for the enterprise in these words, “Using SharePoint 2010, your people can set up Web sites to share information with others, manage documents from start to finish, and publish reports to help everyone make better decisions.”

 

The Microsoft SharePoint bee-hive displays six major categories containing several features addressing the needs of a digital marketing initiative. The six categories are:

 

Collaboration

Portal

Enterprise Search

Content Management

Business Processes

Insights

 

Keeping in line with the growing need for well-structured taxonomy on a web site, SharePoint 2010 now supports Managed Meta Data Services that allows creating & managing the Meta tags across multiple sites.

 

Audience objects will allow us to target specific content to the target visitor segment thereby making their experience on your site more effective. We believe this is a great feature for content repurposing as the content you render will resonate with the needs of the visitor.

 

Microsoft SharePoint also provides inbuilt web analytics to understand your website performance. It demonstrates the standard KPIs (key performance indicators) for web site monitoring - like count of unique visitors to your website, total traffic on the site, top destinations on website, and top referrals etc.

 

The new Microsoft SharePoint 2010 seems to provide every single feature that a web content management (WCM) platform or a digital assets platform or even an enterprise search solution needs to support to deal with a public facing website.